Elmo’s “How is everyone doing?” wasn’t meant for an avalanche of negativity. It reflects a systemic issue: our world breeds negativity, not just online. Monday dread, layoffs, anxieties aren’t personal failures; they’re symptoms of broken systems. Positive thinking is great, but it’s not enough. We need to address the root causes of negativity, and I’m …
Join me at the B2B Marketing Exchange in Phoenix for practical strategies to infuse empathy into your brand story, insights that reveal the hidden cracks in “business as usual,” and a game-changing announcement that has the potential to redefine your career trajectory and the future landscape of marketing. It’s more than marketing; it’s a movement. …
Jay Mandel Speaks at B2BMX on Empathy, Disruption, and the Future of Marketing Read More »
Jay Mandel is the author of the book Brand Strategy in Three Steps, an entrepreneur, professor, consultant, and coach. In all of his work, he leads with his core values of candor, curiosity, and collaboration. We discussed all this and more this week on the On Brand podcast. Enjoy This Episode Now
Jay Mandel is a branding expert, business owner, consultant, coach, professor, and author. He has spent over two decades in corporate America, working in global digital marketing at Mastercard and other companies. After being let go from his corporate job, Jay embarked on an entrepreneurial journey and started his own consulting business. He is passionate …
Branding expert Jay Mandel shares insights on finding purpose in marketing and life. Read More »
We all live in a world brimming with assumptions.
That missed call from a friend, the curt email from a colleague, the grumpy neighbor… it’s tempting to paint these moments with the brush of negativity, assuming the worst in people’s intentions. But what if this constant suspicion is actually holding us back, both personally and professionally?
From the early days of entrepreneurship, I embarked on a path fueled by passion and determination. Along the way, I had the privilege of being part of industry giants like Mastercard and IBM, where I honed my skills and gained invaluable experiences that shaped my perspective. But my journey didn’t stop there. A desire to …
Forget your boring old grocery stores stocked with fluorescent lights and Muzak. StewLeonards is throwing raves in the produce aisle. A Halloween maze that puts Disneyland to shame? 🎃 Christmas trees taller than your mortgage? 🌲 And now, to cap off the year, 50 Cent himself signed bottles of bubbly under the disco ball. 🕺 …
From 50 Cent to Haunted Mazes: Why THIS Grocery Store is Going Viral! Read More »
Is McKinley Richardson Too Hot for TikTok? Hey guys, today we’re diving deep into the world of McKinley Richardson, the TikTok star who’s taken the internet by storm. Her infectious dance moves and hilarious collaborations with #jackoherty have won over millions of fans, including kids as young as nine. But there’s another side to McKinley: …
Six years. My dream, which I poured my sweat and soul into, felt like a mirage just out of reach. Sure, there were moments I questioned everything. But I kept pushing, adapting, and learning. This year, 2023, the mirage starts to shimmer. Not a perfect oasis. It’s messy, full of unexpected twists and turns, a …
Celebrating Six Years of Grit, Lessons, and Unpolished Dreams Read More »
Thinking about authentic marketing lately, it struck me – it’s not just about brands acting responsibly or caring for customers. It’s an ongoing evolution, a journey without a finish line. Imagine a brand not just selling a product but embodying a lifestyle, every decision reflecting their deepest values. It’s like a local coffee shop where …
Real Talk: Authentic Marketing is More Than a Trend – It’s a Continuous Journey Read More »
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