Process

Snow Day Blues

For working parents, juggling family and career responsibilities is a constant balancing act. A sudden school closure can disrupt that equilibrium, leading to missed deadlines, canceled meetings, and added stress. Businesses, too, can feel the impact, with lost productivity and potential revenue disruptions. So, how do we navigate this complex situation? Let’s explore together.

Unleashing Your Authenticity: Crafting Compelling Content with AI as Your Secret Weapon

Your online content and voice shouldn’t hum like a dusty ceiling fan. It should detonate like a glitter bomb in a unicorn factory! It should go from “meh” into “holy crap, that’s ME?” AI is your hype machine, not your puppeteer. The first step to not being a puppet is to know who you are, …

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What is Marketing to YOU?

A few weeks ago, I asked over 80 students at two universities, “what is marketing to you?” I was looking for something more profound than what’s in textbooks– something more passion-driven and authentic. Below is my best submission. It’s from Fashion Institute of Technology student Michele Reynoso. This passage has provided me with the clarity I was looking …

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The Aha Moment!

It’s not often that you get chased after class by a student who has a💡 moment. But that just happened. Why? The stakes are high, and the assignment is authentic and relevant. Students have been participating in the Consulting Cup at Fordham Gabelli School of Business for over a decade. The project has evolved to a well-oiled …

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My role as a professor, a brand consultant, and a coach

I am pleased to announce that I have accepted positions as an adjunct professor of Marketing at Fordham Gabelli School of Business and Fashion Institute of Technology. Classes begin this week! My new positions round out one-third of my diversified career. I am a coachI am an educatorI am a brand consultant My job as an educator covers …

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How to establish yourself as a coach

No matter how competent you are as a coach, if you cannot convince your target audience that you’re worth the time, then you’re as good as invisible. They may not have told you this in your coaching certification program, but embracing branding, marketing, content creation, and sales is essential to establishing yourself and building your …

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