When building a personal brand, it is critical to do so according to your values and beliefs.
Branding involves blurring some lines between oneโs personal and professional lives.
Suppose you’re shy about sharing personal information in the public eye. In that case, you might miss out on a treasure chest of relatable, relevant, and interesting content and connections with others experiencing what you’re experiencing.
For every piece of content you create, ask yourself…
๐ Who is it for?
๐ What is the desired outcome?
๐งโ๐คโ๐ง How will it help my very specific audience?
๐๐๐๐ฃ ๐๐จ๐ ๐ฎ๐ค๐ช๐ง๐จ๐๐ก๐…
๐ How will it serve me?
When you serve people first and add value clearly and consistently, you will avoid personal brand exhaustion.
#brand #content #people
