Insight 61 · Leadership & Culture
Why B2B Marketing Feels Seen Yet Invisible
This article unpacks how modern, hyper-targeted marketing made B2B marketing departments feel invisible, why this frustrates marketers and confuses leadership, and what it takes to fix it.
The accountability test
Can the decision survive informed questions?
This idea asks leaders to move past activity, convention, and confident presentation. The test is what the claim changes, who can question it, and what evidence supports the decision.
In leadership & culture, accountability means making assumptions visible, naming an owner, and connecting the work to an outcome people can recognize. If the reasoning cannot be explained clearly, the system is not ready to scale.
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