101 indexed articles—and the complete MAC and CDA archives.

Ideas organized
by the problem.

Use these articles as a first pass at the problem in front of you. If a decision is stalled, ownership is unclear, marketing is hard to defend, or the work is not moving, start here before you scope a project.

Client discovery library

Start with the problem, then choose the work.

The library helps you self-qualify before a call. Use it to see how I think about stalled decisions, unclear ownership, weak evidence, trust gaps, growth problems, and work that needs delivery support.

Marketing Accountability Council

91Marketing, systems, leadership, trust, customer experience, and accountability.
Full MAC archive ↗

Clean Data Alliance

1Data integrity, consent, governance, AI, privacy, and digital agency.
Full CDA archive ↗
Publication

16 articles in Accountability

0 measured outbound clicks

35

The Syracuse University Deficit and the Great Higher-Ed Extortion ↗

Accountability

My alma mater, Syracuse University, simultaneously purged 93 academic programs, hiked total annual student costs to a staggering $95,676, and then admitted to faculty and staff that it had missed its enrollment targets and entered a formal budget deficit.

Use this to test how the topic shows up in your business before you choose a service or start a conversation.

Read on Marketing Accountability Council · External site ↗
75

Bad Bunny, the Big Game, and the America That Refuses to Listen ↗

Accountability

Bad Bunny isn’t some performative diversity booking. He’s the most-streamed artist in the world for multiple years in a row. He’s already mainstream. The Super Bowl is just catching up.

Use this to test how the topic shows up in your business before you choose a service or start a conversation.

Read on Marketing Accountability Council · External site ↗

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