Strategy & delivery / Selected essay
Why recommendations fail
(and what to do instead).
A good recommendation is a proposed change. What gives it somewhere to land?
Read the essayInsights / Jay Mandel
Question the promise.
Look at the evidence.
Writing on the gap between what organizations say and what people experience—and the decisions that can close it.
Explore the articles
A place to start
Thinking you can put to work.
Why recommendations fail
MarTech / Growth & Innovation
The cost of silence in marketing is too high
Read on MarTechMarketing Accountability Council / Data & AI
How Bad Math and Synthetic Empathy are Ruining Customer Service
Read on Marketing Accountability CouncilThe article library
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9 articles in Brand & Strategy
MAC · August 6, 2026
How Playa Bowls’ Founder Engineered Bev Shack into a $5 Social-First Empire
When evaluating retail concepts from a brand accountability and financial efficiency perspective, few founders possess the trend-spotting instinct, artistic execution, and operational grit of Abby Taylor
MAC · June 28, 2026
Why I Still Drive Uber Eats While Building My Next Venture
I am currently raising capital, building a brand, and scaling a new venture.
MAC · February 18, 2026
Why Publishing My Book, "Brand Strategy in Three Steps,"Changed Nothing and Changed Everything
I wasn’t ready. The market wasn’t ready. Now both are starting to be.
MarTech · October 14, 2024
How to move beyond performative segmentation and embrace authenticity
Moving from audience labels to authentic relationships.
MarTech · June 25, 2024
How to build a B2B brand that delivers lasting value
Building a B2B brand around lasting customer value.
MarTech · May 20, 2024
Escaping the marketing circus: How empathy can realign brands, audiences and results
Using empathy to connect brands, audiences and results.
MarTech · April 10, 2024
Martech’s moment of truth: Why product excellence beats slick sales pitches
Putting product quality ahead of sales promises.
MarTech · February 27, 2024
Adapting marketing strategies for post-pandemic reality: The need for authenticity
Responding to changed expectations with authentic marketing.
MarTech · January 25, 2024
3 steps to an authentic brand: Identity, intention and implementation
Connecting brand identity, intention and implementation.
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The book / Kogan Page · 2023
Brand Strategy
in Three Steps.
Identity. Intention. Implementation. A framework for connecting your values, your offer, and the way you deliver.
Explore the book and sample chapterKeep exploring
From reading to doing
Bring your question
into the room.
Tell me what you are working through. We can decide together what needs to happen next.