Strategy & delivery / Selected essay
Why recommendations fail
(and what to do instead).
A good recommendation is a proposed change. What gives it somewhere to land?
Read the essayInsights / Jay Mandel
Question the promise.
Look at the evidence.
Writing on the gap between what organizations say and what people experience—and the decisions that can close it.
Explore the articles
A place to start
Thinking you can put to work.
Why recommendations fail
MarTech / Growth & Innovation
The cost of silence in marketing is too high
Read on MarTechMarketing Accountability Council / Data & AI
How Bad Math and Synthetic Empathy are Ruining Customer Service
Read on Marketing Accountability CouncilThe article library
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1 article · CDA
CDA · August 14, 2025
Welcome to the Clean Data Alliance
Why dirty data is a business and social failure—and why people need more control over the information used to describe and decide for them.
Full publication archives
Marketing Accountability Council ↗Clean Data Alliance ↗MarTech ↗Interviews & media appearances ↗
The book / Kogan Page · 2023
Brand Strategy
in Three Steps.
Identity. Intention. Implementation. A framework for connecting your values, your offer, and the way you deliver.
Explore the book and sample chapterKeep exploring
From reading to doing
Bring your question
into the room.
Tell me what you are working through. We can decide together what needs to happen next.