A defensible growth thesis
Name the customer problem, value exchange and assumptions that must be true before scaling.
Growth marketing consulting
Growth marketing built on evidence and learning.
Sustainable growth comes from more than campaign volume or optimistic dashboards. Jay helps teams identify what creates real value, improve the evidence behind decisions and build a practical learning system around the work.
At a glance
- Purpose
- Jay Mandel is a growth marketing consultant helping organizations replace activity metrics and guesswork with accountable strategy, evidence and learning.
- Includes
- Identify the customer behavior, business outcome, and assumptions behind the growth effort. Review marketing activity, evidence quality, channel roles, and decision points. Separate useful signals from metrics that create false confidence. Define a focused pilot, learning criteria, and next investment decision.
- Expected outcomes
- Name the customer problem, value exchange and assumptions that must be true before scaling. Choose evidence that reduces uncertainty instead of turning weak signals into confident claims. Design bounded pilots with ownership, learning criteria and a clear decision at the end.
- Marketing activity looks healthy but its contribution is difficult to defend.
- Teams are optimizing channel metrics instead of customer or business value.
- Data quality, consent or attribution problems are distorting decisions.
- A leader needs a focused pilot before making a larger investment.
Scope of work
What I do inside this service.
- Identify the customer behavior, business outcome, and assumptions behind the growth effort.
- Review marketing activity, evidence quality, channel roles, and decision points.
- Separate useful signals from metrics that create false confidence.
- Define a focused pilot, learning criteria, and next investment decision.
What you receive
Clear outputs before the next decision.
- Growth thesis
- Evidence and measurement review
- Experiment or pilot brief
- Decision criteria for scaling or stopping
What changes
Better measurement
Choose evidence that reduces uncertainty instead of turning weak signals into confident claims.
Smarter experiments
Design bounded pilots with ownership, learning criteria and a clear decision at the end.
Evidence, not claims
See the thinking behind the work.
Questions about cost, timing, or results?
Understand how we set scope, agree on fees, and review progress before you commit.
Read the process and pricing FAQCredentials behind the approach
AgileBrain practitioner certification supports values and motivation conversations in coaching. Responsible AI and organizational learning credentials inform discussions about AI adoption and team development.
See professional credentials and their scope ↗Client perspective
“I highly recommend Jay Mandel as your brand strategist.”
Reported learning to build a consistent brand strategy around company values.
Start with the opportunity