Industry change
How marketing accountability, trust, and leadership expectations are changing.
Source starting pointsMarTech ↗
Get in touch ↗A reading map
Signals I watch.
A good brief starts with what is changing around the business. These are the questions and public source starting points I use to think about customers, markets, rules, and the conditions in which teams work. They are a reading map, not a claim that I monitor every source every day.
Industry perspective
Tools, methods, and delivery
Search, measurement, and practical ways teams deliver work.
Source starting pointsGoogle Search Central Blog ↗
Customer needs and decisions
What people expect, trust, and choose to buy.
Source starting pointsPew Research: Internet & Technology ↗
Customers and community
Consumer behavior
Spending intentions, household pressure, and changing habits.
Source starting pointsNew York Fed: Survey of Consumer Expectations ↗
Community and demographics
Population, migration, age, and the context behind local needs.
Source starting pointsCensus QuickFacts: Yonkers ↗
Local events and institutions
Civic projects, employers, and organizations shaping the region.
Business and economic signals
Major economic news
Inflation, employment, and conditions that affect business decisions.
Source starting pointsBureau of Labor Statistics ↗
Local economy
Regional jobs, income, and business conditions.
Business openings, moves, and closures
Formation, expansion, layoffs, and turnover.
Commercial real estate
Office and retail conditions that affect employers and main streets.
Housing and residential real estate
Costs, movement, and the ability of people to live near work.
Rules, risk, and infrastructure
Legislation and regulation
Privacy, advertising, consumer protection, and operating obligations.
Source starting pointsFTC business guidance ↗
Funding and public programs
Grants, loans, and support for organizations.
Workforce and labor
Hiring, wages, skills, and the conditions teams work in.
Weather, climate, and infrastructure
Disruptions and resilience that affect access, work, and service delivery.
Competition and technology
Technology and platform changes
AI, search, social platforms, and their effects on discovery and trust.
Competitors and substitute solutions
New firms, self-service tools, and different ways customers solve a problem.
Books and long-form thinking
New books and professional guides
Research and field guides that challenge familiar assumptions.
What matters is the decision.
When a signal changes the picture, I test it against the people and evidence inside the business before recommending a move.
Talk through your situation ↗