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MarTech: Unveiling Your Brand’s Essence and Impact in 2024

I have been named an official contributor to MarTech. Throughout 2024, we will delve into your interests and motivations and translate your unique qualities into a brand that truly resonates with your audience. Starting with the core of who you are, we will identify your guiding intention and chart the course for impactful implementation. Think …

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CERTIFi by Mercy University Customer Experience Program advisory board

 I am thrilled to join the CERTIFi by Mercy University Customer Experience Program advisory board. This program, which mirrors many of the themes from my book, Brand Strategy in Three Steps, is all about designing impactful brand experiences to drive loyalty, achieve higher revenue gains, and reduce costs. It’s all about helping your organization see …

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