Find the missing steps. Make follow-through easier.
I bring Wendy Wilder into my offering as a marketing systems analyst. She looks at how people find you, weigh their options, decide to buy, experience what you promised, and tell others about it. Her BASE3 method makes the missing steps visible. Together, we turn those findings into priorities your team can act on. SingleFig, the customer relationship software Wendy built around BASE3, can help carry the plan into day-to-day work when it is the right fit.
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The problem
When to call us
How Wendy becomes part of your team
You bring me the business problem. I help clarify the audience, the promise, and the result you need. When the issue is how your marketing works together, I introduce Wendy and stay involved in turning her findings into a useful plan.
She maps the customer’s decisions against your content, channels, and numbers. You get a visual picture of what exists and what is missing, with specific recommendations. Your team can carry out the plan, or we can separately scope the help needed to do it.
Where we can help together
That is an illustrative situation Wendy uses: before buying more attention, count the customers you already have and check whether you stay in touch. The first priority may be a useful follow-up plan for those customers.
Wendy maps the whole path: a post, a landing page, a purchase, a confirmation and thank-you email, then a relevant next offer. BASE3 helps you spot missing pieces before the campaign starts. SingleFig can turn that map into a production plan for the team.
SingleFig helped surface that mismatch in my own work. I used the recommendations to revise my website and connect the message across channels. That is a practical example of how I can help you turn a finding into a change.
Wendy asks when a customer has actually experienced the promise. A restaurant visit may take an hour; a home remodel can take much longer. We use that timing to plan a useful check-in, survey, or review request.
Ways we can help
See the missing steps
A visual map of your current customer path: what is in place, where information or follow-up is missing, and what deserves attention first.
Ask about this offer →Give each part of your marketing a job
A plan that connects the decision your customer is making, the information they need, and where they will receive it—on your website, through email, on social media, or at an event.
Ask about this offer →Use the tool when it solves a real gap
If SingleFig fits, we can scope hands-on help applying it to a real campaign, reviewing your website and search visibility, and making sense of the numbers. We agree on the setup work, fees, and any ongoing support before starting.
Ask about this offer →The plan
Review the customer information, tools, and marketing you already have
Use BASE3 to map customer decisions, information needs, and communication channels
Agree on the gaps to fix first and the people available to do the work
Use your existing system where it works; consider SingleFig where it fills a gap
Scope setup, execution, or ongoing guidance separately, with costs clear before you commit
What should change
BASE3 is the method. SingleFig is one way to put it to work. If you already use HubSpot or another system that serves you well, we can build the recommendations around it. Clarity to Conversion connects the review of your data, the gaps in your customer path, and the recommended marketing plan. That assessment and strategy work does not automatically include campaign management or software setup; we agree on any further help together.
Do not leave the problem where it is