Technology, customer experience, and extra hands
Customers are waiting. Your team is stretched. The tools are not helping. I work with Dan Gavartin, Peter Kornberg, and Cypherworks to connect a clear plan with the people who can put it into practice. I help you understand where your promise and your customers’ experience come apart. Cypherworks brings customer experience expertise, technology builders, and hiring support to help close that gap.
Talk with Jay about this →The problem
When to call us
You can start with either of us
I help clarify the problem, who you need to reach, what to say, and what your business must deliver. If the answer needs a better website, a product, connected tools, automation, or extra people, I bring Cypherworks into the work. I help brief their team and stay involved in checking that the work addresses the problem we agreed to solve.
They may be building your product or improving how your business runs when a marketing question comes up: Who is this for? Why would someone choose it? How do we launch it? They bring me in to help with positioning, messaging, and the plan for reaching customers. Cypherworks can then build the experience that supports that plan.
Where we can help together
I use Clarity to Conversion to help identify the right audience, explain the offer, and make the next step clear. Cypherworks can build or improve the website experience around those decisions.
We look at where their information gets lost and who needs it next. I help clarify the service promise and team responsibilities. Cypherworks can improve the process and connect the tools that carry the information.
We identify the work that is getting in the way of serving customers. Cypherworks can simplify it or automate the repetitive parts, using AI where it helps. I help keep the work tied to the business problem and the result you need.
I help define the work and the decisions needed to move it forward. Cypherworks can supply project specialists or help recruit a permanent team member, depending on what you need.
Ways we can help
Find out what would actually help
We look at the work slowing you down and where AI or automation could make a useful difference. You get clear priorities and next steps. AI is an option when it fits the problem.
Ask about this offer →Agree on the fix before building it
A clear description of what needs to change, what customers and staff need, who will do the work, and what it will take to deliver.
Ask about this offer →Put the plan into practice
Cypherworks can build or improve websites and products, connect tools, and reduce repetitive work. We agree on how to check that the change helps customers and the people serving them.
Ask about this offer →Get the people you are missing
Cypherworks can help find a full-time hire or add experienced people for a project—such as engineers, designers, or other specialists—so your team can get the work done.
Ask about this offer →The plan
Tell us what is happening to your customers and your team
Agree on the problem, the result you need, and who can help
Define the work, responsibilities, timing, and cost before starting
Build or bring in the right people, then check the result together
What should change
The relationship works in both directions. I bring Cypherworks work that needs their builders, customer experience skills, or hiring support. They bring me work that needs marketing strategy, clearer messaging, or a plan for reaching customers. You can start with either of us. We explain who is doing what and carry the agreed brief into the next stage so you are not left to connect the pieces yourself.
Do not leave the problem where it is