Customer trust · Common term
Claim substantiation
What is claim substantiation?
Evidence supporting an objective claim before it is communicated.
Claim substantiation: an illustrative example
Verify a performance claim under the conditions stated in the ad.
Sources and related reading
- Related MAC perspective: evidence, people, and accountability — related reading
This is a practical common term. Examples illustrate the concept; they are not verified client results. Working definitions and accountability lenses are not claims of a universal standard or original coinage.
Related customer trust terms
- Cancellation friction
Extra effort that obstructs leaving or stopping payment.
- Complaint ownership
Responsibility for resolving a complaint across internal handoffs.
- Customer autonomy
A person’s ability to make meaningful choices without coercion.
- Customer effort
The work a person must do to get an outcome from a service.