As 2024 comes to a close, it’s impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. From breathtaking advancements in generative models to bold proclamations about the “agentic era,” the year has been dominated by promises of transformation.
Read full article: https://martech.org/lessons-from-ais-2024-rise-and-a-pragmatic-path-for-marketing-in-2025/
