Measurement & strategy · Common term
Leading indicator
What is leading indicator?
A measure that may signal a later outcome and needs validation.
Leading indicator: an illustrative example
Check if product activation predicts renewal in your own records.
Sources and related reading
- Related MAC perspective: evidence, people, and accountability — related reading
This is a practical common term. Examples illustrate the concept; they are not verified client results. Working definitions and accountability lenses are not claims of a universal standard or original coinage.
Related measurement & strategy terms
- A/B testing
Comparing two versions by randomly assigning participants and measuring a predefined outcome.
- Accountable owner
The person responsible for carrying an agreed outcome through delivery.
- Attribution
Assigning credit for an outcome to observed touchpoints using a stated rule or model.
- Baseline
The starting reference against which change is assessed.