Customer trust · Common term
Meaningful disclosure
What is meaningful disclosure?
Information presented clearly enough and early enough to affect a choice.
Meaningful disclosure: an illustrative example
Explain who provides the service before a buyer submits a referral form.
Sources and related reading
- Related MAC perspective: evidence, people, and accountability — related reading
This is a practical common term. Examples illustrate the concept; they are not verified client results. Working definitions and accountability lenses are not claims of a universal standard or original coinage.
Related customer trust terms
- Cancellation friction
Extra effort that obstructs leaving or stopping payment.
- Claim substantiation
Evidence supporting an objective claim before it is communicated.
- Complaint ownership
Responsibility for resolving a complaint across internal handoffs.
- Customer autonomy
A person’s ability to make meaningful choices without coercion.