Customer trust · Common term
Psychographic segmentation
What is psychographic segmentation?
Grouping people by motivations, attitudes, or values rather than demographics alone.
Psychographic segmentation: an illustrative example
Compare people seeking control with people seeking belonging.
Sources and related reading
- Related MAC perspective: evidence, people, and accountability — related reading
This is a practical common term. Examples illustrate the concept; they are not verified client results. Working definitions and accountability lenses are not claims of a universal standard or original coinage.
Related customer trust terms
- Cancellation friction
Extra effort that obstructs leaving or stopping payment.
- Claim substantiation
Evidence supporting an objective claim before it is communicated.
- Complaint ownership
Responsibility for resolving a complaint across internal handoffs.
- Customer autonomy
A person’s ability to make meaningful choices without coercion.