Insight 12 · Growth & Innovation
The marketing industry is burning its own talent
What Stacey Duguid's job search, Andrew Bowins' pivot, and the Marketing Accountability Council reveal about marketing's real accountability problem
The accountability test
Can the decision survive informed questions?
This idea asks leaders to move past activity, convention, and confident presentation. The test is what the claim changes, who can question it, and what evidence supports the decision.
In growth & innovation, accountability means making assumptions visible, naming an owner, and connecting the work to an outcome people can recognize. If the reasoning cannot be explained clearly, the system is not ready to scale.
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