Insight 21 · Growth & Innovation
Your Next Marketing Decision Could Save Democracy
Business futurist and author Doug Stephens stops by the MAC to talk about his new book, explain why saving democracy is good business, and explore how marketers can help.
The accountability test
Can the decision survive informed questions?
This idea asks leaders to move past activity, convention, and confident presentation. The test is what the claim changes, who can question it, and what evidence supports the decision.
In growth & innovation, accountability means making assumptions visible, naming an owner, and connecting the work to an outcome people can recognize. If the reasoning cannot be explained clearly, the system is not ready to scale.
Source: Your Next Marketing Decision Could Save Democracy ↗Bring Jay into the work
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