Insight 03 · Growth & Innovation
Marketing Has Bad Breath, Not Halitosis
Listerine turned bad breath into halitosis. Marketing has done the same, turning ordinary uncertainty into urgent and curable problems. Learn how to respond to the funk.
The accountability test
Can the decision survive informed questions?
This idea asks leaders to move past activity, convention, and confident presentation. The test is what the claim changes, who can question it, and what evidence supports the decision.
In growth & innovation, accountability means making assumptions visible, naming an owner, and connecting the work to an outcome people can recognize. If the reasoning cannot be explained clearly, the system is not ready to scale.
Source: Marketing Has Bad Breath, Not Halitosis ↗Bring Jay into the work
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