Insight 53 · Growth & Innovation
The Day I Realized Personas Were Useless
This article breaks down why personas suck, what they’re hiding, and what you actually need to understand if you want your marketing to stop blending in and start working.
The accountability test
Can the decision survive informed questions?
This idea asks leaders to move past activity, convention, and confident presentation. The test is what the claim changes, who can question it, and what evidence supports the decision.
In growth & innovation, accountability means making assumptions visible, naming an owner, and connecting the work to an outcome people can recognize. If the reasoning cannot be explained clearly, the system is not ready to scale.
Source: The Day I Realized Personas Were Useless ↗Bring Jay into the work
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