Insight 58 · Growth & Innovation
Did Marketing Kill the BDR Role?
We’ve been asking BDRs to turn clicks into conversations, then blaming them when it doesn’t work. This piece breaks down how marketing quietly set them up to fail.
The accountability test
Can the decision survive informed questions?
This idea asks leaders to move past activity, convention, and confident presentation. The test is what the claim changes, who can question it, and what evidence supports the decision.
In growth & innovation, accountability means making assumptions visible, naming an owner, and connecting the work to an outcome people can recognize. If the reasoning cannot be explained clearly, the system is not ready to scale.
Source: Did Marketing Kill the BDR Role? ↗Bring Jay into the work
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