Insight 76 · Growth & Innovation
Making Lemonade Out of Don Lemon
This month marks two years of the Marketing Accountability Council, and over the next few weeks, I’ll be writing reflections on where we started, where we’re headed, and what’s breaking (and changing) across marketing and business.
The accountability test
Can the decision survive informed questions?
This idea asks leaders to move past activity, convention, and confident presentation. The test is what the claim changes, who can question it, and what evidence supports the decision.
In growth & innovation, accountability means making assumptions visible, naming an owner, and connecting the work to an outcome people can recognize. If the reasoning cannot be explained clearly, the system is not ready to scale.
Source: Making Lemonade Out of Don Lemon ↗Bring Jay into the work
Move from a sharp point of view to a defensible plan.
Hire Jay for a focused project, advisory engagement, or consulting partnership built around the real problem.
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