Insight 77 · Growth & Innovation
MAC Reality Check - Paul Ruscoe on Control, Accountability, and Marketing Without Illusions
Why modern marketing’s obsession with control is making us worse at the very thing we’re trying to improve.
The accountability test
Can the decision survive informed questions?
This idea asks leaders to move past activity, convention, and confident presentation. The test is what the claim changes, who can question it, and what evidence supports the decision.
In growth & innovation, accountability means making assumptions visible, naming an owner, and connecting the work to an outcome people can recognize. If the reasoning cannot be explained clearly, the system is not ready to scale.
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