Insight 98 · Growth & Innovation
Lost at CES: A Guided Tour of Marketing’s Collective Delusion
A candid look at the CES marketing pilgrimage—and how marketers and technologists can move past performance to have more useful conversations about innovation, brand, and customer value.
The accountability test
Can the decision survive informed questions?
This idea asks leaders to move past activity, convention, and confident presentation. The test is what the claim changes, who can question it, and what evidence supports the decision.
In growth & innovation, accountability means making assumptions visible, naming an owner, and connecting the work to an outcome people can recognize. If the reasoning cannot be explained clearly, the system is not ready to scale.
Source: Lost at CES: A Guided Tour of Marketing’s Collective Delusion ↗Bring Jay into the work
Turn a clear point of view into a practical plan.
Work with Jay on a focused project, advisory engagement, or consulting partnership built around measurable improvement.
Tell Jay about the project →